V-KOOL International Invited to Speak on Franchising

SINGAPORE – V-KOOL was honored to be invited for a second time to be on the panel of expert speakers at Global Franchising and Licensing Conference 2004. The event took place over two days covering key subjects and issues on franchise business.

Regional Manager, Ms Sue Sim, represented the company for the second time at the event, to speak on “How to Expand Your Franchise Internationally”. During the talk, Sue shared V-KOOL's journey from 1994 in Southeast Asia, to its global strategy for expansion through the launch of the franchise in 1998, to today's strong and growing network of 25 countries and over 500 outlets worldwide.

The talk was well-received, with many attendees who are starting out on franchising or are considering the strategy for their business saying that they have gained a lot from the insights and experience shared by V-KOOL. Majority of the attendees were from the region, largely Malaysia and Indonesia.