V-Kool

PRESSCENTRE

2007:

PartnerCare: Ramping Up Partnerships with Car Showrooms

BANGKOK, THAILAND – March 21, 2007 - 21 st March marked another key milestone achieved by VKS Tint Co, Ltd (V-KOOL Thailand) in 2007. Instead of the usual approach of launching new programmes with the car partners in the solemn hotel ballroom setting, V-KOOL Thailand boldly brought the car partners together to unveil the innovative “GPS package” in casual style; and held in one of the hippest restaurants in town.

The birth of the GPS package did not occur by chance. In fact, it was the result of the commitment shared between V-KOOL Thailand and their car partners, particularly Toyota, in identifying the best product for their customers.

Global Positioning System (GPS) is a feature with growing popularity and demand among car buyers in recent years. By leveraging on the satellites positioned all over the globe for transmitting and receiving signals, the system allows drivers to identify the best way to get to the destinations. However, signals are usually weakened or interrupted when the cars are installed with window films.

Identifying this upcoming trend and the above consumer concerns, V-KOOL Thailand was the first in Thailand to introduce a heat control film package, which was specifically created to provide the best heat protection even for cars installed with GPS. Now, drivers can combat heat, and yet stay cool without getting lost!

The launch of GPS Package on 21 st March 2007 was jointly organized by V-KOOL Thailand and Toyota. Held in “Yes In Deed Pub & Restaurant”, the fun-filled evening had attracted an overwhelming response from 45 key personnel from Toyota, Honda and BMW, as well as 55 media participants from 15 major industry magazines and dailies. Car owners of the new Toyota Camry would be the first to benefit from the collaborative partnership between V-KOOL Thailand and Toyota, while many others would follow in the following months.

Again, this is indeed an excellent example of how a win-win collaboration can be evolved between V-KOOL and the car partners, with a special focus of assisting the latter to sell more cars! Good Job, V-KOOL Thailand!