Greater China Co-operative (GCC) Initiative

KUMING, CHINA – May 26, 2007 - The inaugural “Greater China Co-operative (GCC) Initiative” meeting was held on 26 th May 2007 in Kuming, China. Supported by V-KOOL China and V-KOOL International, this regional meeting witnessed the aggregation of key area franchisees from Szechuan, Tianjing, Guangdong, Henan and Kunming etc, coming together to discuss on regional initiatives such as advertising and promotion ideas and marketing ideas.

The key objective of this meeting was to discuss and disseminate information that was gathered at the V-KOOL RoundTable 2007 held few weeks back. The PartnerCare thrust propagated by V-KOOL International with the support of V-KOOL China has already gained momentum in China. This inaugural PartnerCare event has gained good publicity mileage and generated positive returns for V-KOOL SzeChuan. Such is the value of the sharing of ideas, initiatives and regional cooperation under the GCC umbrella; we will see more of such strategic events in the months ahead.

With V-KOOL China leading the way in Greater China and supported by the respective area franchisees; V-KOOL will continue to be an industry leader.